Wednesday, 28 August 2013

ProFriends VS Camella


Now this is more like it, right? A head-to-head showdown between two competitors though it’s not really bashing and brawling. A battle between two popular property developers sounds more exciting. But what would be the battle be about? It’s more of a comparison between two developments done or being done in the same location.

For the first Pro Friends (Property Company of Friends Inc) and Camella Homes (Vista Land Co.) challenge, the battle ground would be San Fernando, Pampanga. PCFI’s The Palms Lakeshore versus Camella’s Andalusia. Let the battle begin!

Pro-Friends
The Palms Lakeshore boasts of giving buyers a dream lakeside home in a 65-hectare subdivision in a 300-hectare lakeside community that offers fresh air and open space. Residents are ensured with “living serenely without being too far from the city.”










 
Accessibility:
SM San Fernando is less than 10 minutes away by car or by village shuttle. The nearest NLEX exit is less than 5 minutes away. Diosdado Macapagal Airport is 15 minutes away. Hospitals, schools, and malls are nearby.

Model units:
Liana – 50 sqm; Php 980,000
Mia – 60 sqm; Php 1,200,000
Sofia – 52 sqm; Php 1,500,000
Brooke – 72 sqm; Php 1,850,000
Leighton – 84 sqm; Php 2,300,000

Amenities:
12-hectare lake (with boat riding, rowing and fishing available), lakeside parks, jogging path, retail area and Petron gasoline station, shuttle service to SM Pampanga Transport Terminal, community church

Pricing:
Typical Selling Price Range: Php 980,000 – Php 2,300,000

Camella
Camella Andalusia claims to be “the first Spanish-themed residential development in San Fernando.” Its strategic location of being 30 minutes away from the airport is said to be an advantage for constant travelers. The “8-hectare project is envisioned to satisfy individuals who have the passion for quiet elegance, taste for sophisticated architecture, and desire for a comfortable and placid lifestyle.”








Accessibility:
Located along Mc Arthur Highway, San Agustin, and San Fernando, Andalusia is 30 minutes away from the Diosdado Macapagal Airport and a few kilometers away from Subic-Clark-Tarlac Expressway (SCTEX). It is also near schools, malls, and hospitals.

Model units:
Jade – 66 sqm; Php 3,197,300
Pearl – 80 sqm; Php 3,365,400
Sapphire – 91 sqm; Php 3,687,000
Emerald – 141 sqm; Php 4,443,400
Ruby – 171 sqm; Php 5,269,500

Amenities:
Clubhouse, swimming pool, courtyards, fountain parks, WiFi, commercial area

Pricing:
Typical Selling Price Range: Php 3,197,300 – Php 5,269,500

The Verdict
I think both have good accessibility to important facilities so the two wins accessibility.

When it comes to model units, both also have their strong points. ProFriends focused on maximizing space while Camella focused on intricacy of design for a more upscale look. The same goes to amenities; both focused on different strengths. ProFriends focused on more paradise-like features while Camella focused on modern-like features.

But when it comes to pricing, ProFriends won since there was a huge difference between the price range. Camella’s Jade home unit (cheapest) is at 3million+ while ProFriends’ Liana (cheapest) is at 980,000. That’s a huge gap even if Jade is at 66 sqm while Liana is at 50 sqm.

(Citing sources: profriends.com, camellahomes.net)

Want to read more about property developer comparisons? Just keep on visiting my blog! ;) And just comment below if you have questions or something to say!

Potential Profriends Celebrity Endorsers


Brand ambassadors or celebrity endorsers are very common in marketing. It helps gain the attention and trust of many people. From food to clothing, getting a celebrity endorser has always been a marketing strategy which proves to be effective in many ways.

I think Pro Friends (Property Company of Friends Inc) will continue to have more potential if it tries to seek a celebrity endorser of its own. I got the idea from SMDC having celebrity endorsers like Anne Curtis and Sarah Geronimo. If I may, I’d like to suggest the following local celebs as endorsers for PCFI.

Vice Ganda – Yes, Vice is popular. But apart from that, I think he would make a good endorser for Pro-Friends since he is charismatic and he has a great following especially among madlang people. Remember, PCFI offers affordable housing so that anyone can easily own a home.






Richard Yap a.k.a Sir Chief
Although Richard Yap is wealthy in real life, I think he can be a potential PCFI endorser. He became really famous due to his Sir Chief role in the TV show Be Careful with My Heart. And his fame isn’t the only reason why I think he should be considered; his  mature and father-like figure may strongly convince anyone to think of securing or investing in a home. His famous father-role in the show makes him very befitting to a company that markets homes towards families.

Albert Martinez
Like Richard Yap, Albert has that father-figure appeal which I think would also befit to endorse a company like Pro-Friends. I personally think he is eloquent and would definitely benefit the brand.

Joel Torre
Another great actor with a nice father-figure image is Joel Torre. The owner of JT’s Manukan has this acting caliber recognized and respected by many. With so much love and respect for Mr. Torre (see? Even I am incapable of simply calling him “Joel”), I think those would be conveyed towards PCFI as well if he were to be endorser.

Aga Muhlach
Another great local celeb with a great father-figure image is Aga. Those cute dimples and friendly face are never nakakasawa (tiring) in my book. Plus, everyone knows who Aga is.

Charlene Gonzales-Muhlach
If it’s going to be a mother-figure, I think Charlene takes the cake. She’s eloquent and charming.      This former Bb. Pilipinas beauty is a winner when it comes to choosing a female PFCI endorser. Or maybe both of them (with husband Aga) could be endorsers! Such a power couple would be better! But I guess it all depends on a company’s budget.
 







John Lloyd Cruz
John Lloyd may not be a dad yet but he has this boy-next-door gentleman image that I think would make him a great PFCI endorser. He has this relaxing charisma or charm that would really convince you to agree on whatever he says. His charm fits PFCI’s market.



So do you guys agree with my suggestions? Or maybe you guys have better suggestions? Shoot them all in the comments section! I’ll be waiting!